Pix set to Surpass Cards, Projected to Hit 58% of e-Commerce Transactions in 5 years
Weekly news up to Wednesday, 16th of April 2025.
👀 NEWS HIGHLIGHT
Pix has a strong agenda for delivery by the Central Bank in 2025. Pix by approximation began to be widely offered in February and automatic pix, a new feature similar to automatic debit and which will allow the authorization of recurring payments, such as subscription services, is expected in June.
Although other pix developments are underway and are not expected until next year, projections suggest that even without all the new features, transactions using the instant payment method could surpass the value of payments recorded on card machines, known in the industry by the acronym POS (point of sale), by 2025.
📊 INFOGRAPHIC
In less than 5 years, Pix has grown to almost 50% of Brazil’s non-cash payments.
NOW, ON TO THE SUMMARY OF LAST WEEK'S NEWS
☕️ REGIONAL HIGHLIGHTS
⭐️ Bitso Business launches Euro Ramps.
⭐️ Spreedly and EBANX team to promote local payments in LatAm.
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BRAZIL
Nubank launches NuScore. The tool allows customers to understand the factors impacting their credit score within the bank. It includes behavioral insights, such as credit card usage, savings habits, and debt levels. Nubank aims to provide financial education and help users improve their credit profiles over time.
Nubank has launched a debt renegotiation campaign in Brazil, named “Recomeço,” offering discounts of up to 99.9% to eligible clients. The initiative aims to assist customers in regaining financial stability by providing personalized options for settling overdue credit card and loan balances.
ARGENTINA
Ualá, the Argentine FinTech company, has joined Google Wallet, allowing users of its prepaid card to make contactless payments using their Android devices. The integration offers a faster and more secure payment experience, thanks to Google Pay’s multiple layers of security.
Ualá enables unlimited, instant dollar purchases via app following regulatory shift in Argentina. Users can also invest their dollars immediately through Ualá’s Dollar Mutual Fund, which starts from just $1 and offers an estimated 6% annual return.